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APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS

Revista de Turism - Studiisicercetari in Turism

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Title APPROACHES IN INVESTIGATING ROMANIA’S IMAGE AS A TOURIST DESTINATION AMONG THE TURKISH STUDENTS
 
Creator BAN, Olimpia; University of Oradea, Faculty of Economics, Romania
ÖZDOGAN, Osman N.; Adnan Menderes University School of Tourism and Hotel Management, Turkey
 
Subject Tourism; Destination; Image; Research
 
Description The image of the tourist destination plays an essential role in the decision making process regarding the choice of a holiday. Image has a crucial role in the success of the destination because it influences the consumers’ satisfaction and helps in drawing up a promotion strategy for the positioning/repositioning on a certain market, branding/rebranding the tourist destination. Information from different sources contribute to the formation of the image of a certain destination, information which can be distributed into: the promotion performed by the destination; the other’s opinions (direct or indirect); mass-media and the popular culture. We intended to investigate Romania’s image a a tourist destination among the Turkish students. The results showed that the students had very poor knowledge of our country.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2010-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/75
 
Source Revista de turism - studii si cercetari in turism; No 10 (2010); 13-19
Revista de turism - studii si cercetari in turism; No 10 (2010); 13-19
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/75/46
 
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