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ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

Revista de Turism - Studiisicercetari in Turism

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Title ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION
 
Creator CHAŞOVSCHI, Carmen Emilia; Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania
HESSELMANN, Gerd; Director Foreign Relations - Unister Travel Group, Hesselmann&Associates, Berlin, Germany
BORDEIANU, Otilia-Maria; Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania
BUHAC, Elena; Faculty of Economics and Public Adminsitration, "Ştefan cel Mare" University, Suceava, Romania
 
Subject Market segmentation; Tourism motivation; Strategic management; Tourism destination; Destination management
 
Description Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2011-06-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/72
 
Source Revista de turism - studii si cercetari in turism; No 11 (2011); 71-76
Revista de turism - studii si cercetari in turism; No 11 (2011); 71-76
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/72/43
 
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