Record Details

OPINIONS ON THE IMPROVEMENT OF DOMESTIC AND INTERNATIONAL PROMOTION OF TOURIST OFFER FROM SAINT GEORGE

Revista de Turism - Studiisicercetari in Turism

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Title OPINIONS ON THE IMPROVEMENT OF DOMESTIC AND INTERNATIONAL PROMOTION OF TOURIST OFFER FROM SAINT GEORGE
 
Creator KULCSÁR, Erika; "Babeş-Bolyai" University of Cluj-Napoca, Romania
 
Subject Qualitative research; Hypothesis; Vertical analysis; Horizontal analysis
 
Description A very important factor and  with direct implications in the process of development of the existing tourism potential is the marketing activities related to the promotion of tourist offer both domestically and internationally. Knowledge from direct source of the opinions of managers and directors of the most important tourist locations providing tourism services - hotels and hostels - imposed the achievement of a qualitative marketing research. The qualitative research was conducted in Sfântu Gheorghe. This paper contains the vertical and horizontal analysis of the eight subjects interviewed. The qualitative marketing research aims at knowing the opinions of managers of hotels and hostels in Sfântu Gheorghe on their promotional activity over time in the future.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2011-06-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/66
 
Source Revista de turism - studii si cercetari in turism; No 11 (2011); 28-34
Revista de turism - studii si cercetari in turism; No 11 (2011); 28-34
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/66/37
 
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