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RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

Revista de Turism - Studiisicercetari in Turism

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Title RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE
 
Creator ARIONESEI, Gabriela; Stefan cel Mare University of Suceava
 
Subject marketing; marketing mix; promotion; public relations; tourism destination
 
Description Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2012-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/46
 
Source Revista de turism - studii si cercetari in turism; No 14 (2012); 90-95
Revista de turism - studii si cercetari in turism; No 14 (2012); 90-95
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/46/20
http://revistadeturism.ro/rdt/article/downloadSuppFile/46/53
http://revistadeturism.ro/rdt/article/downloadSuppFile/46/54
 
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