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COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA

Revista de Turism - Studiisicercetari in Turism

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Title COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA
 
Creator SINGH, Nripendra
AHUJA, Sunaina
NEDELEA, Alexandru
 
Description The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.
 
Publisher Editura Universitatii Stefan cel Mare din Suceava
 
Date 2012-06-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://revistadeturism.ro/rdt/article/view/7
 
Source Revista de turism - studii si cercetari in turism; No 13 (2012)
Revista de turism - studii si cercetari in turism; No 13 (2012)
 
Language eng
 
Relation http://revistadeturism.ro/rdt/article/view/7/3
 
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