Record Details

COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK

Economic Journal of Emerging Markets

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Field Value
 
Title COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK
 
Creator Suliyanto, Suliyanto
Wulandari, Siti Zulaikha
Novandari, Weni
 
Description Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22
 
Publisher Universitas Islam Indonesia
 
Contributor —
 
Date 2011-09-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.uii.ac.id/index.php/JEP/article/view/2304
 
Source Economic Journal of Emerging Markets; Volume 2 Issue 2, 2010; 169-185
2502-180X
2086-3128
 
Language eng
 
Relation http://journal.uii.ac.id/index.php/JEP/article/view/2304/2102