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PENGARUH FASILITAS DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA OBJEK WISATA KOTA SEMARANG

Management Analysis Journal

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Title PENGARUH FASILITAS DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG SEBAGAI VARIABEL INTERVENING PADA OBJEK WISATA KOTA SEMARANG
 
Creator Mardiyani, Yuyun; Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang
Murwatiningsih, Murwatiningsih; Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang
 
Subject Decree Been; Facilities; Promotion; Satisfaction; Tourism
 
Description The purpose of this study was to determine the influence of the facility and promotion of visitor satisfaction with the decision to visit as an intervening variable in Semarang city's attractions. The population in this study is a visitor attraction Semarang: Marine Tourism (Marina), Nature (Goa Kreo Gunung Pati), Religious Tourism (Sam Poo Kong temple), History (Lawang Sewu). The samples used in this study were 116 people by using accidental sampling with non-probability sampling approach. Methods of data collection using the questionnaire.Data analysis using regression analysis and path analysis. These results indicate that the facilities and the promotion directly affects customer satisfaction attractions of Semarang, the decision has been direct influence on satisfaction, facilities and promotion have an influence on satisfaction with the decision to visit as an intervening variable. Conclusions from this research is proven that a decision can be mediated effect visiting facilities and promotion of satisfaction.
 
Publisher Management Analysis Journal
 
Contributor —
 
Date 2015-03-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/7220
10.15294/maj.v4i1.7220
 
Source Management Analysis Journal; Vol 4, No 1 (2015): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/7220/5006