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PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH

Management Analysis Journal

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Title PENGARUH CITRA DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH
 
Creator Arfianti, Shella Rizqi; Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang
 
Subject Image; loyalty; satisfaction; trust
 
Description The purpose of this study is to determine the effect of directly or indirectly image and confidence in the loyalty through  customer  satisfaction  of  BRI  Unit   Sedan,  Branch  Rembang.  The  populations  in  this  research  are customers of BRI Unit Sedan, Branch Rembang. The number of samples taken in this study were 100 clients by using purposive sampling. Data collection methods used is questionnaires and documentation. Analysis of the data used is descriptive analysis and path analysis. The results of this study indicate that there is the influence of image and trust on customer loyalty through customer satisfaction BRI Unit Sedan, Branch Rembang. The conclusions of this study is the higher the company's image, it will increase satisfaction and loyal ty. And for the trust, the higher the trust, it will increase customer satisfaction and loyalty as well
 
Publisher Management Analysis Journal
 
Contributor —
 
Date 2014-10-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/3952
10.15294/maj.v3i2.3952
 
Source Management Analysis Journal; Vol 3, No 2 (2014): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/3952/3581