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PENGARUH TECHNICAL SALES SKILL DAN NON TECHNICAL SALES SKILL TERHADAP KINERJA TENAGA PENJUALAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING

Management Analysis Journal

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Title PENGARUH TECHNICAL SALES SKILL DAN NON TECHNICAL SALES SKILL TERHADAP KINERJA TENAGA PENJUALAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING
 
Creator Lestari, Puji; Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang
Wartini, Sri; Jurusan Manajemen, Fakultas Ekonomi, Universitas Negeri Semarang
 
Subject Customer Confidence; Non Technical Sales Skill; Sales Performance; Technical Sales Skill
 
Description The purpose of this research is to explain technical sales skill, non-technical sales skill give influence toward sales performance through consumer confidence has a role as intervening variable. The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are questionnaire method, interview method and observation method. Data analysis used in this research is path analysis with IBM SPSS Statistics 20 program. The result of this research shows that consumer confidence variable has a role as intervening variable between technical sales skill and non-technical sales skill toward sales performance. The conclusion of this research is consumer confidence has a role as intervening variable between technical sales skill, and non technical sales skill, toward sales performance.
 
Publisher Management Analysis Journal
 
Contributor —
 
Date 2015-03-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/7227
10.15294/maj.v4i1.7227
 
Source Management Analysis Journal; Vol 4, No 1 (2015): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/7227/5010