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The Application of Ethical Theories to Analyse the Marketing Practice of Advertising

Modern Management Science & Engineering

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Title The Application of Ethical Theories to Analyse the Marketing Practice of Advertising
 
Creator Tian, Juhui
 
Description Advertising is the most widely known weapon in the marketing armoury, the average Australian adult views around 3000 advertisements per day through variety of mediums, such as radio, television or direct mail. It extremely affects all of us throughout lives and the essential ethical issues raised in advertising industry are that advertisements should be legal, honest and truthful. Due to the effect of advertising such as stereotyping which has on the customers, there are some arguments that some advertisings are not ethical to the customers. This paper will discuss some ethical theories and then use these theories to analysing if some advertisings are ethical.
 
Publisher SCHOLINK INC.
 
Contributor —
 
Date 2015-12-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/force-download
 
Identifier http://www.scholink.org/ojs/index.php/mmse/article/view/450
 
Source Modern Management Science & Engineering; Vol 3, No 1 (2015); p60
2052-2576
 
Language eng
 
Relation http://www.scholink.org/ojs/index.php/mmse/article/view/450/418
 
Rights Copyright (c) 2015 Modern Management Science & Engineering