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PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA

Management Analysis Journal

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Title PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA
 
Creator Dirgantara, Wara; Manajemen Fakultas Ekonomi Universitas Negeri Semarang 50229
 
Subject Customer Satisfaction; Customer Value; Service Quality
 
Description This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted.
 
Publisher Management Analysis Journal
 
Contributor management analysis journal
 
Date 2013-09-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/1954
10.15294/maj.v2i1.1954
 
Source Management Analysis Journal; Vol 2, No 1 (2013): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/1954/1757