Since 2014
Psychological Factors and Reference Potential of Market Mavens
Gadjah Mada International Journal of Business
View Archive Info| Field | Value | |
| Title |
Psychological Factors and Reference Potential of Market Mavens
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| Creator |
Puspa, Jofi
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| Subject |
attitude; knowledge; market maven; reference value; trust; word-of-mouth communication
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| Description |
The function of a market maven in the information transfer processes is apparently related to one’s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehend the implicit value of a maven in the communication process. This study shows that (1) apparently, maven groups can be clearly distinguished from a non-maven group on the basis on inherent personal knowledge level and involvement level; (2) market mavens have a high reference potential which confirmed their function in WOM-information.
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| Publisher |
Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
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| Date |
2009-09-12
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://journal.ugm.ac.id/gamaijb/article/view/5520
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| Source |
Gadjah Mada International Journal of Business; Vol 11, No 3 (2009): September - December; 393 - 408
2338-7238 1411-1128 |
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| Language |
eng
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| Relation |
http://journal.ugm.ac.id/gamaijb/article/view/5520/4492
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