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PENGARUH KUALITAS PRODUK, BRAND IMAGE TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING

Management Analysis Journal

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Title PENGARUH KUALITAS PRODUK, BRAND IMAGE TERHADAP LOYALITAS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING
 
Creator Damayanti, Cintya
Wahyono, Wahyono
 
Subject Brand Image; Loyality; Product Quality; Satisfaction
 
Description __________________________________________________________________________ The purpose of this research is to know the influence of Product Quality to the  Satisfaction, the influence of Brand image to the Satisfaction, the influence of Product Quality to the Customers’ Loyality, the influence of Brand image to the Customers’ Loyality, the influence of Customers’ Satisfaction to the Customers’ Loyality, the influence of Product Quality to the  Customers’ Loyality by Customers’ Satisfaction, and the influence of Brand image to the Customers’ Loyality by Customers’ Satisfaction. The population of this research is the customers who consume instant noodle Supermi. The samples have been taken in this study is not known for certain. The technique of this research uses iteration formula. The methods of collecting data are quesioner. The analysis methods are path analysis. The result of this research is retrieved two equation path analysis, It shows us that Product Quality and Brand image influence the Customers’ Loyality directly and indirectly by the Satisfaction. The conclusion of this research is the Product Quality and Brand image influence directly and indirectly increasing Loyality by Satisfaction.
 
Publisher Management Analysis Journal
 
Contributor —
 
Date 2015-09-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/8875
10.15294/maj.v4i3.8875
 
Source Management Analysis Journal; Vol 4, No 3 (2015): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/8875/5801