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PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION

Management Analysis Journal

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Field Value
 
Title PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION
 
Creator Hijjah, Risalatin
Ardiansari, Anindya
 
Subject Customer experience; Customer loyalty; Customer satisfaction; Customer value
 
Description The aims of this research are to analyze the direct and indirect influence of the customer experience, customer value and customer satisfaction on the customer loyalty at The Fountain Water Park & Resto. The sample size consist of 116 respondents with purposive judgement sampling through likert scale questionnaire. Percentage descriptive, multiple linier regression and path analysis were employed to analyze data. Significant results of this research indicate customer experience and customer value influence customer loyalty through customer satisfaction so can be concluded that mediation circuit occurs in this study. The conclusion of this research are proved that customer experience, customer value and customer satisfaction as the mediation influence by direct and indirect on the customer loyalty.
 
Publisher Management Analysis Journal
 
Contributor —
 
Date 2015-12-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.unnes.ac.id/sju/index.php/maj/article/view/8880
10.15294/maj.v4i4.8880
 
Source Management Analysis Journal; Vol 4, No 4 (2015): Management Analysis Journal
2502-1451
2252-6552
 
Language eng
 
Relation http://journal.unnes.ac.id/sju/index.php/maj/article/view/8880/5806