Record Details

MENTAL ACCOUNTING DAN VARIABEL DEMOGRAFI : SEBUAH FENOMENA PADA PENGGUNAAN KARTU KREDIT

KINERJA: Journal of Business and Economics

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Field Value
 
Title MENTAL ACCOUNTING DAN VARIABEL DEMOGRAFI : SEBUAH FENOMENA PADA PENGGUNAAN KARTU KREDIT
 
Creator Mahastanti, Linda Ariany
 
Description The aim of this research is to analysis relationships of demographic factor towards mental accounting inusing credit card. Demographic factors which use in this research is sex, age, and income. Researcher takesthe sample from the employees of Bumi Arta bank, Tbk. Surakarta which have and use credit card. To analysisthe primary data, the writer use chi-square test as a tool. The result of this research shows that sex and incomehave relationships on mental accounting in using credit card.Keywords : Demographic factors, mental accounting, credit
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2012-09-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/360
10.24002/kinerja.v16i2.360
 
Source KINERJA; Vol 16, No 2 (2012): Kinerja
2549-1709
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/360/414