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PENGARUH KUALITAS PELAYANAN DAN KEWAJARAN TARIF TERHADAP NILAI KONSUMEN SERTA RETENSI PELANGGAN UNTUK PENERBANGAN DOMESTIK NIAGA FULL SERVICES DI INDONESIA

KINERJA: Journal of Business and Economics

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Title PENGARUH KUALITAS PELAYANAN DAN KEWAJARAN TARIF TERHADAP NILAI KONSUMEN SERTA RETENSI PELANGGAN UNTUK PENERBANGAN DOMESTIK NIAGA FULL SERVICES DI INDONESIA
 
Creator Soelasih, Yasintha
 
Subject —
 
Description Competition in the airline industry is very high. This can be seen that there are so many enterprises in this industry. There is a change in the legacy carriers to low cost carriers. Companies that still maintain the legacy carriers will have an impact on higher rates charged to passengers compared to the low cost carriers. Therefore the companies that use the legacy carriers should be able to provide better services than the companies that use low cost carriers. The companies should pay attention to service quality and fairness of tariffs, so that consumers perceived value to these companies are much more higher than to the company that using low cost carriers. As a result, customer retention occurs.
 
Publisher Faculty of Economics Universitas Atma Jaya Yogyakarta
 
Contributor —
 
Date 2017-02-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.uajy.ac.id/index.php/kinerja/article/view/514
10.24002/kinerja.v18i1.514
 
Source KINERJA; Vol 18, No 1 (2014): Kinerja; 1-21
2549-1709
0853-6627
 
Language eng
 
Relation https://ojs.uajy.ac.id/index.php/kinerja/article/view/514/541