PERSEPSI TERHADAP MAKANAN TRADISIONAL JAWA TIMUR: STUDI AWAL TERHADAP MAHASISWA PERGURUAN TINGGI SWASTA DI SURABAYA
KINERJA: Journal of Business and Economics
View Archive InfoField | Value | |
Title |
PERSEPSI TERHADAP MAKANAN TRADISIONAL JAWA TIMUR: STUDI AWAL TERHADAP MAHASISWA PERGURUAN TINGGI SWASTA DI SURABAYA
|
|
Creator |
Adiasih, Priskila
Brahmana, Ritzky K.M.R. |
|
Description |
Traditional food seems to not have a big appeal for students and that it is not as good as modern food. Interestingly, the students can not define which one is the traditional food. The lack of the knowledge of the traditional food makes them confused since in their own household they are never given the information about it. Although the traditional food is being offered at a unique restaurant with a good atmosphere and good visual, they do not think it is enough for them to choose the traditional food over modern food.Keywords: indonesia, traditional food, consumer perceptions
|
|
Publisher |
Faculty of Economics Universitas Atma Jaya Yogyakarta
|
|
Contributor |
—
|
|
Date |
2017-02-21
|
|
Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
|
Format |
application/pdf
|
|
Identifier |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/538
10.24002/kinerja.v19i2.538 |
|
Source |
KINERJA; Vol 19, No 2 (2015): Kinerja; 114-127
2549-1709 0853-6627 |
|
Language |
eng
|
|
Relation |
https://ojs.uajy.ac.id/index.php/kinerja/article/view/538/561
|
|