Record Details

Is Physical Evidence Still Valid? A Study of Low Cost Carriers in Indonesia

Gadjah Mada International Journal of Business

View Archive Info
 
 
Field Value
 
Title Is Physical Evidence Still Valid? A Study of Low Cost Carriers in Indonesia
 
Creator Soelasih, Yasintha
 
Subject —
M31
 
Description Physical evidence has been widely accepted as variable that has impact on satisfaction, specifically in airline service. However, this study showed some opposite result for low cost airlines in Indonesia. It revealed that physical evidence has no effect on the passengers’ satisfaction but the fares and its service quality to passengers.’ This study collected sample of 317 passengers from commercial domestic flights at terminal 1, 2, and 3 at Soekarno Hatta airport in Cengkareng, Indonesia. The variables used in this study were: fares, service quality, physical evidence, passengers’ satisfaction levels and repeat buying. Two variables, i.e.: service quality and physical evidence were treated as second order. This study used Structural Equation Modeling (SEM) for verification analysis. The result revealed that there was no effect of physical evidence on the passengers’ satisfaction. It also found that repeat buying demonstrated the passengers’ satisfaction.
 
Publisher Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada
 
Contributor —
 
Date 2015-12-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ugm.ac.id/gamaijb/article/view/8499
10.22146/gamaijb.8499
 
Source Gadjah Mada International Journal of Business; Vol 17, No 3 (2015): September-December; 203-218
2338-7238
1411-1128
 
Language eng
 
Relation http://journal.ugm.ac.id/gamaijb/article/view/8499/6563
 
Rights Copyright (c) 2015 Gadjah Mada International Journal of Business
http://creativecommons.org/licenses/by-sa/4.0