Since 2014
The Consumption Paradigm in Marketing
Gadjah Mada International Journal of Business
View Archive Info| Field | Value | |
| Title |
The Consumption Paradigm in Marketing
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| Creator |
Ardianto, Eka
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| Subject |
consumption; paradigm; marketing
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| Description |
This article elaborates consumption paradigm in marketing. In background, this paper reviews different perspectives of consumption: economic perspective and marketing perspective. In ontology, this work describes various issues regarding consumption view. In epistemology, this article demonstrates how marketers especially researches explore the consumption phenomena. In methodology, the article describes experiential marketing –one of applied consumption paradigm in marketing, which could be an alternative choice of marketing practices.
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| Publisher |
Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada
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| Date |
2003-08-12
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://jurnal.ugm.ac.id/gamaijb/article/view/5408
10.22146/gamaijb.5408 |
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| Source |
Gadjah Mada International Journal of Business; Vol 5, No 2 (2003): May-August; 189-206
2338-7238 1411-1128 |
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| Language |
eng
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| Relation |
https://jurnal.ugm.ac.id/gamaijb/article/view/5408/4404
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