Since 2014
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
Gadjah Mada International Journal of Business
View Archive Info| Field | Value | |
| Title |
NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR
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| Creator |
Negara, Danes Jaya
Dharmmesta, Basu Swastha |
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| Subject |
buying impulsiveness; impulse buying; normative evaluations
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| Description |
Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
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| Publisher |
Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada
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| Date |
2003-01-12
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://jurnal.ugm.ac.id/gamaijb/article/view/5394
10.22146/gamaijb.5394 |
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| Source |
Gadjah Mada International Journal of Business; Vol 5, No 1 (2003): January-April; 1-14
2338-7238 1411-1128 |
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| Language |
eng
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| Relation |
https://jurnal.ugm.ac.id/gamaijb/article/view/5394/4390
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