Since 2014
Brand Evaluation - A Basic Feature in Modern Brand Management
Transylvanian Review of Administrative Sciences
View Archive Info| Field | Value | |
| Title |
Brand Evaluation - A Basic Feature in Modern Brand Management
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| Creator |
IRIMIEŞ, Cosmin; Lecturer, Department of Communication and Public Relations, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, Romania |
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| Subject |
branding; company; consumer; evaluation; market; value.
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| Description |
Defined as the sum of features that make a subject unique, the brand has turned into one of the most important characteristics of the way products, services and institutions conduct their public relations or are presented to the contemporary consumer. Taking into consideration that branding is an extremely flexible process and can be applied to a very wide range of subjects, the brand management has become one of the most important instruments of modern marketing and is used in every selling/buying transaction. The purpose of this article is to make a comprehensive analysis of the evaluation methods of brands, to present the situations that usually need a brand evaluation as well as to see whether Romania has made any progress from this point of view.
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| Publisher |
Babes Bolyai University
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| Contributor |
—
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| Date |
2012-10-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://rtsa.ro/tras/index.php/tras/article/view/73
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| Source |
Transylvanian Review of Administrative Sciences; 2012: Issue No. 37 E/October; 80-94
18422845 |
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| Language |
eng
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| Relation |
http://rtsa.ro/tras/index.php/tras/article/view/73/69
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| Rights |
Copyright (c) 2014 Transylvanian Review of Administrative Sciences
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