Record Details

Fuzzy logic approach to food quality evaluation

The Scientific Journal for Economics and Management

View Archive Info
 
 
Field Value
 
Title Fuzzy logic approach to food quality evaluation
 
Creator Kovářová, Kateřina; Czech University of Life Sciences Prague
Samek, Miroslav; Czech University of Life Sciences Prague
 
Subject consumer; food quality; food evaluation; fuzzy logic
 
Description With regard to a competitive environment in the food producer's community are the producers forced to determine the chances of a new product before its introduction on the market. The most consumers make their decisions based on price, on product quality provided by the producer and on their own sensorial evaluation. This consumer's evaluation of the product and the consumer's decision are possible to simulate by the fuzzy logic. The fuzzy logic enables to formalize the human's perception and to work with it. The aim of this article is to describe the fuzzy logic model of consumer's decision, based on the quality evaluation of the product.
 
Publisher Acta Universitatis Bohemiae Meridionalis
 
Date 2012-09-06
 
Type info:eu-repo/semantics/article
Peer-reviewed Article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ojs.ef.jcu.cz/acta/article/view/144
 
Source Acta Universitatis Bohemiae Meridionalis; Vol 7, No 1 (2004); 43-47
 
Language eng
 
Relation http://ojs.ef.jcu.cz/acta/article/view/144/141