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Utilization of clustering analysis for segmentation of the customers´ opinion on food-store field services
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
Utilization of clustering analysis for segmentation of the customers´ opinion on food-store field services
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| Creator |
Čermáková, Anna; University of South Bohemia in České Budějovice
Rost, Michael; University of South Bohemia in České Budějovice |
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| Subject |
marketing research; food market; segmentation of consumers; cluster analysis
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| Description |
In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.
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| Publisher |
Acta Universitatis Bohemiae Meridionalis
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| Date |
2012-09-06
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| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/139
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| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 7, No 1 (2004); 5-12
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| Language |
eng
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| Relation |
http://ojs.ef.jcu.cz/acta/article/view/139/136
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