Since 2014
How the population of South Bohemia region perceives trade marks of breweries in České Budějovice
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
How the population of South Bohemia region perceives trade marks of breweries in České Budějovice
|
|
| Creator |
Skořepa, Ladislav; The College of European and Regional Studies in České Budějovice
Nekola, Jiří; Budweiser Bürgerbräu, České Budějovice |
|
| Subject |
consumers beer market; perceiving the trade name "Budweiser"
|
|
| Description |
The article deals with results of marketing research concerning how the consumers perceive trademarks of breweries in Č. Budějovice. Municipal brewery, stock company, has important position on the beer market in South Bohemia region and is interested in consumers preferences in long-term period. For the names of products uses name Budweiser. There are long-term disputes connected with this name. We wanted to find out how the consumers understand this name and if it is true, that some companies say that under this name the consumers imagine only their product.
|
|
| Publisher |
Acta Universitatis Bohemiae Meridionalis
|
|
| Date |
2012-09-05
|
|
| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
|
| Format |
application/pdf
|
|
| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/130
|
|
| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 6, No 2 (2003); 25-30
|
|
| Language |
eng
|
|
| Relation |
http://ojs.ef.jcu.cz/acta/article/view/130/128
|
|