Since 2014
Food shopping decision-making: family buyer perspective
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
Food shopping decision-making: family buyer perspective
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| Creator |
Richterová, Kornélia; University of Economics in Bratislava
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| Subject |
family buying decision process; buyer role; in-store decision
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| Description |
The article is based on buying decision-making research in retail outlets that was realized by Faculty of Commerce University of Economics in Bratislava. The aim of this article is to point out relationships between buyer role and other participants of family buying decision-making process. The goals is also to make clear the differences of buyer role in food shopping process from the point of view of basic household members categories.
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| Publisher |
Acta Universitatis Bohemiae Meridionalis
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| Date |
2012-09-05
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| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/129
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| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 6, No 2 (2003); 19-24
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| Language |
eng
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| Relation |
http://ojs.ef.jcu.cz/acta/article/view/129/127
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