Since 2014
Management of customer portfolio
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
Management of customer portfolio
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| Creator |
Molek, Jan; University of South Bohemia in České Budějovice
Bednářová, Dagmar; University of South Bohemia in České Budějovice |
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| Subject |
customer; customer portfolio; profitability; services
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| Description |
There is a very actual question for many firms and their managers becoming more and more important: “Which kind of customers have we got?” It means such activities as the solving of problems connected with e.g. the customer effectiveness, his credit score, or the customer portfolio. It is a business philosophy to manage the firm not as a sum of products and services, but as a customer portfolio, and successful managers are nowadays adopting this philosophy.
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| Publisher |
Acta Universitatis Bohemiae Meridionalis
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| Date |
2012-09-05
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| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/128
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| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 6, No 2 (2003); 15-18
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| Language |
eng
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| Relation |
http://ojs.ef.jcu.cz/acta/article/view/128/126
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