Since 2014
Market research in the area of convenience
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
Market research in the area of convenience
|
|
| Creator |
Vávrová, Veronika; University of South Bohemia in České Budějovice
Toušek, Radek; University of South Bohemia in České Budějovice |
|
| Subject |
market research; convenience; foodstuff industry
|
|
| Description |
Continually fastening life style supports the existence of convenience. Market research concerning the usage of convenient products was affected. Frozen side-dishes became the research subject. The aim was to find out current customer preferences. From results it is evident that pommes frites are the leader of market, people do shopping in super or hypermarkets and convenience is appreciated especially due to: time savings, taste and easiness of preparation.
|
|
| Publisher |
Acta Universitatis Bohemiae Meridionalis
|
|
| Date |
2012-08-31
|
|
| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
|
| Format |
application/pdf
|
|
| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/90
|
|
| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 5, No 2 (2002); 5-6
|
|
| Language |
eng
|
|
| Relation |
http://ojs.ef.jcu.cz/acta/article/view/90/88
|
|