Since 2014
Specialities of the management of direct sale of consumer goods
The Scientific Journal for Economics and Management
View Archive Info| Field | Value | |
| Title |
Specialities of the management of direct sale of consumer goods
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| Creator |
Pouzarová, Iveta
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| Description |
In the last decade the world trade was influenced by great and important changes under the influence of internationalization, globalization of the trade. Development of IT, especially of Internet caused a great change in the classical marketing chains. Direct sale also develops very much. Although it is an old business method, it is nowadays connected with world marketing and network marketing, direct sale becomes serious competition for retail trade.
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| Publisher |
University of South Bohemia in České Budějovice, Faculty of Economics
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| Date |
2012-08-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://ojs.ef.jcu.cz/acta/article/view/70
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| Source |
Acta Universitatis Bohemiae Meridionalis; Vol 3 No 2 (2000); 43-49
2336-4297 1212-3285 |
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| Language |
eng
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| Relation |
http://ojs.ef.jcu.cz/acta/article/view/70/68
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