Since 2014
Marketing of Tourist Destinations: The Case of Vlora Area
The Journal of Accounting and Management
View Archive Info| Field | Value | |
| Title |
Marketing of Tourist Destinations: The Case of Vlora Area
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| Creator |
Sinanaj, Shkëlqim; University “Ismail Qemali” Vlora
Memaj, Fatmir; University of Tirana, Faculty of Economy |
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| Subject |
marketing management; tourism; Vlora; consumer
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| Description |
According to the specific nature of tourism products and services, the marketing of destinations includes many features which are not shown in the company marketing in another industry. In contrast to physical products, a service product cannot be tested before it is purchased due to non-transparency. The customers must decide based on the information that they has and it carries a risk for. The decision making process is influenced by images.
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| Publisher |
The Journal of Accounting and Management
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| Contributor |
—
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| Date |
2016-06-03
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| Type |
Peer-reviewed Article
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| Format |
application/pdf
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| Identifier |
http://journals.univ-danubius.ro/index.php/jam/article/view/3400
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| Source |
The Journal of Accounting and Management; Vol 6, No 1 (2016): JAM
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| Language |
en
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| Rights |
The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.
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