Since 2014
The Popular Brand Identity Perception of football Clubs in Thailand
WMS Journal of Management
View Archive Info| Field | Value | |
| Title |
The Popular Brand Identity Perception of football Clubs in Thailand
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| Creator |
Kulsopin, Kittipong
Luksitamas, Prin |
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| Subject |
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Brand Identity, Football Sport — |
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| Description |
The purposes of the research are to study the loyalty model of brand identity perception of football clubs in Thailand and casual relationships of brand identity perception with brand loyalty. The sampling group of 828 persons from the football club fans using questionnaire as instruments for collection of data, analysis of structural equation model by AMOS and SPSS Program. The research results found that the brand identity perception of football clubs in Thailand at the overall high level and a similar identity, appealing identity and the identity of the football clubs fans had causal correlation to the loyalty toward brand identity perception of football clubs in Thailand.
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| Publisher |
WMS Journal of Management
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| Contributor |
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| Date |
2016-03-23
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Original Articles Commentary |
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| Format |
application/pdf
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| Identifier |
http://www.tci-thaijo.org/index.php/wms/article/view/52950
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| Source |
WMS Journal of Management; Vol 1, No 2 (2012); 60-67
2286-718X |
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| Relation |
http://www.tci-thaijo.org/index.php/wms/article/view/52950/43981
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| Rights |
Copyright (c) 2017 WMS Journal of Management
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