Since 2014
Web page navigation analyses for marketing management decision-making
Periodica Polytechnica Social and Management Sciences
View Archive Info| Field | Value | |
| Title |
Web page navigation analyses for marketing management decision-making
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| Creator |
Bóta, László
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| Subject |
webergonomy; on-line communication; web mining; preparation for decision-making; navigation
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| Description |
While the design principles for effective web page navigation are well-known, marketing management does not consistently require application of these principles in web page design. Furthermore, few organisations base their decision-making processes on thorough data analysis. On-line communication differs from traditional communication, and web page design should include adherence to ergonomic design principles and be informed by user behaviour data.
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| Publisher |
Budapest University of Technology and Economics
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| Date |
2009-01-01
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| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
http://www.periodicapolytechnica.org/so/article/view/1607
10.3311/pp.so.2009-2.05 |
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| Source |
Periodica Polytechnica Social and Management Sciences; Vol. 17, No. 2 (2009); 89-95
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| Language |
eng
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| Relation |
http://www.periodicapolytechnica.org/so/article/view/1607/925
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| Rights |
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). As soon as the paper is accepted, finally submitted and edited, the npaper will appear in the "OnlineFirst" page of the journal, thus from this point no other internet-based publication is necessary
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