Since 2014
Contextual images as visual metaphors
Periodica Polytechnica Social and Management Sciences
View Archive Info| Field | Value | |
| Title |
Contextual images as visual metaphors
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| Creator |
Zoltán, Kövecses
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| Subject |
context; image; metaphor; imagistic metaphor
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| Description |
In the standard version of conceptual metaphor theory, metaphors are stable connected structures in the conceptual system that emerge either because there is some similarity between two domains of experience (resemblance-based metaphors) or because the two domains are correlated in bodily experience (correlation-based metaphors). I propose that in addition to these two types of metaphor there is a third one, I call them ``context-induced´´ metaphors. These metaphors emerge from the (immediate and less immediate) context in which conceptualizers conceive of ideas in metaphorical ways. I suggest that the context can have a priming effect on (metaphorical) conceptualization. The effect of various kinds of context on metaphorical conceptualization can take a variety of forms, and several of them produce imagistic metaphors. The kinds of contexts that can produce context-induced metaphors include the following: (1) the immediate physical setting, (2) what we know about the major entities participating in the discourse, (3) the immediate cultural context, (4) the immediate social setting, and (5) the immediate linguistic context itself. Of these, the context that most clearly produces visual metaphors is the immediate physical setting. Various aspects of the physical setting can prompt conceptualizers to select various (visual, auditory, etc.) images from the context as source domains for their metaphorical targets. This process can be either conscious or unconscious. In the paper, I discuss several examples of imagistic metaphors of the visual kind. |
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| Publisher |
Budapest University of Technology and Economics
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| Date |
2011-01-01
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| Type |
info:eu-repo/semantics/article
Peer-reviewed Article info:eu-repo/semantics/publishedVersion |
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| Format |
application/pdf
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| Identifier |
http://www.periodicapolytechnica.org/so/article/view/1582
10.3311/pp.so.2011-2.02 |
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| Source |
Periodica Polytechnica Social and Management Sciences; Vol. 19, No. 2 (2011); 63-66
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| Language |
eng
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| Relation |
http://www.periodicapolytechnica.org/so/article/view/1582/900
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| Rights |
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). As soon as the paper is accepted, finally submitted and edited, the npaper will appear in the "OnlineFirst" page of the journal, thus from this point no other internet-based publication is necessary
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