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Consumers’ preferences for ethical attributes of coffee: a choice experiment in the Italian market

Rivista di Economia Agraria

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Title Consumers’ preferences for ethical attributes of coffee: a choice experiment in the Italian market
 
Creator Cosmina, Marta
Gallenti, Gianluigi
Marangon, Francesco
Troiano, Stefania
 
Subject Coffee market; FairTrade coffee; organic coffee; ethical consumption; choice experiments
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Description The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world’s most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has been directly linked to the coffee sector so that coffee is regarded as the pioneering industry for sustainability standards and certification. Organic and Fair Trade are two of the most important ethical attributes of coffee with specific labels. The success of an organic and/or Fair Trade coffee depends on several factors. One of the most critical is the willingness of consumers to pay a premium price for ethical attributes. This study uses a choice experiment (CE) in accordance with several other studies to investigate the attitudes towards organic and Fair Trade coffee among Italian consumers.
 
Publisher Firenze University Press
 
Contributor —
 
Date 2016-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.fupress.net/index.php/rea/article/view/18650
http://www.fupress.net/index.php/rea/article/download/18650/17368
10.13128/REA-18650
 
Source Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 314-324
Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 314-324
2281-1559
0035-6190
 
Language eng
 
Relation 10.13128/REA-18650