Since 2014
Can personal values contribute to explain wine choices?
Rivista di Economia Agraria
View Archive Info| Field | Value | |
| Title |
Can personal values contribute to explain wine choices?
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| Creator |
Pomarici, Eugenio
Amato, Mario Vecchio, Riccardo |
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| Subject |
Experimental auctions; Wine; Personal values; Willingness-to-pay
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| Description |
Personal values play an important role in explaining and justifying consumer behaviours through their mediated relationship with attitudes. Nevertheless, to our knowledge, personal values have not been deeply investigated for wine buying behaviour. Current paper, through non-hypothetical experimental auctions, analyses the effect on willingness to pay (WTP) for three different wines of the ten value constructs as measured in the Portrait Value Questionnaire by Schwartz (1994). Outcomes reveal that seven (to eight) values exert a statistically significant effect on consumers’ (N= 210) final WTPs for the three considered wines.
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| Publisher |
Firenze University Press
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| Contributor |
—
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| Date |
2016-08-06
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Format |
application/pdf
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| Identifier |
http://www.fupress.net/index.php/rea/article/view/18643
http://www.fupress.net/index.php/rea/article/download/18643/17361 10.13128/REA-18643 |
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| Source |
Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 238-245
Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 238-245 2281-1559 0035-6190 |
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| Language |
eng
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| Relation |
10.13128/REA-18643
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