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Consumers’ willingness to pay for safer fish: preliminary results from a survey about mercury contaminated fish in Friuli Venezia Giulia Region

Rivista di Economia Agraria

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Title Consumers’ willingness to pay for safer fish: preliminary results from a survey about mercury contaminated fish in Friuli Venezia Giulia Region
 
Creator Tempesta, Tiziano
Vecchiato, Daniel
Marangon, Francesco
Troiano, Stefania
 
Subject Fish; consumers’ preferences; mercury; willingness to pay; economic activity
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Description This study investigates the impact on consumers’ fish choice of a labelling system providing information about mercury-free fish. Taking a sample of costumers from Friuli Venezia Giulia Region (Italy), we applied a choice experiment to estimate consumers’ willingness to pay (WTP) for mercury-free labelling and to test whether this WTP differs from WTP for local origin fish. The chosen fish was Seabass given that it is well known and frequently consumed in Italy as it is a local product of the Northern Adriatic from both fishing and farming. Our results highlight how respondents are more likely to consume and willing to pay for local (farmed or fished) fish than to pay a premium price for fish with a “mercury-free” label.
 
Publisher Firenze University Press
 
Contributor —
 
Date 2016-08-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://www.fupress.net/index.php/rea/article/view/18649
http://www.fupress.net/index.php/rea/article/download/18649/17367
10.13128/REA-18649
 
Source Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 305-312
Rivista di Economia Agraria; Vol 71, No 1 (Suppl.) (2016); 305-312
2281-1559
0035-6190
 
Language eng
 
Relation 10.13128/REA-18649