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ANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING

Jurnal Manajemen Pemasaran

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Title ANALISA CORPORATE CREDIBILITY TERHADAP PURCHASE INTENTION TELKOMSEL 4G-LTE DENGAN ATTITUDE TOWARD THE ADVERTISING DAN ATTITUDE TOWARD THE BRAND SEBAGAI VARIABEL INTERVENING
 
Creator Putri, Ayu Nirmala
 
Subject —
Corporate Credibility, Attitude toward the Advertising, Attitude toward the Brand, dan Purchase Intention
 
Description This study was conducted to determine the effect of the Purchase Intention Corporate Credibility Telkomsel 4G - LTE with Attitude toward the Advertising and Attitude toward the Brand as a variable intervening.Sampel research is 100 respondents Telkomsel users who have seen an ad Telkomsel 4G - LTE and has a device which supports 4G - LTE network , living in the West and East Surabaya Surabaya . This study uses SEM analysis techniques to yield significant results for each variable used
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2014-05-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format 0
 
Identifier http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19372
10.9744/pemasaran.9.1.8-15
 
Source Jurnal Manajemen Pemasaran; Vol 9, No 1 (2015): APRIL 2015; 8-15
2597-615X
1907-235X
 
Language eng
 
Relation http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/19372/18851
 
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