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PENGGUNAAN KARTU KREDIT DAN PERILAKU BELANJA KOMPULSIF: DAMPAKNYA PADA RISIKO GAGAL BAYAR

Jurnal Manajemen Pemasaran

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Title PENGGUNAAN KARTU KREDIT DAN PERILAKU BELANJA KOMPULSIF: DAMPAKNYA PADA RISIKO GAGAL BAYAR
 
Creator ., Sumarto
Subroto, Andi
Arianto, Adil
 
Subject
use of creditcards, compulsive buying, default risk
 
Description Realization of Non-Performing Loans (NPL) credit cards in the period 2007 to 2010 has experienced a rising trend. Anincrease of NPLhave been caused by the use of credit cards and compulsive buying. The purpose of this study was to determine the effect of credit card use and compulsive buying against default risk. Variables consisted of: the use of credit cards (independent variable), compulsive buying, and default risk (dependent variable). By using the method of sampling purpose, the respondents of this study is the user's credit card Bank X in Surabaya, and the number of samples are 120 respondents. The analytical method used is descriptive analysis and inferential statistical approach using SEM Approach. Researchconclusionsare: the use of creditcards havesignificant effect on compulsive buying, the use ofcreditcards have no significant effect on default risk andcompulsive buyingsignificantly influence to default risk.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor
 
Date 2012-05-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18385
10.9744/pemasaran.6.1.1-7
 
Source Jurnal Manajemen Pemasaran; Vol 6, No 1 (2011): APRIL 2011; 1-7
2597-615X
1907-235X
 
Language eng
 
Relation http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18385/18209
 
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