Since 2014
SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink)
Jurnal Manajemen Pemasaran
View Archive Info| Field | Value | |
| Title |
SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink)
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| Creator |
Japarianto, Edwin
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| Subject |
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Attitude, commitment, customer loyalty. |
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| Description |
The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.
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| Publisher |
Institute of Research and Community Outreach - Petra Christian University
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| Contributor |
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| Date |
2012-03-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18362
10.9744/pemasaran.5.1.14-21 |
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| Source |
Jurnal Manajemen Pemasaran; Vol 5, No 1 (2010): APRIL 2010; 14-21
2597-615X 1907-235X |
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| Language |
eng
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| Relation |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18362/18189
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| Coverage |
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