Record Details

PENGARUH IMPLEMENTASI ERP TERHADAP PRODUCT DIFFRENTIATION DAN COST LEADERSHIP DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Kasus Manufaktur Jawa Timur)

Jurnal Manajemen Pemasaran

View Archive Info
 
 
Field Value
 
Title PENGARUH IMPLEMENTASI ERP TERHADAP PRODUCT DIFFRENTIATION DAN COST LEADERSHIP DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Kasus Manufaktur Jawa Timur)
 
Creator Tarigan, Zeplin Jiwa Husada
 
Subject —
cos leadership, ERP, product differentiation, SEM
 
Description The study presented in this paper examines the adoption ERP practices a systematic explanation of the relationships marketing strategy, and enterprise performance. By examining ERP in relation to organization strategy, the study seeks to advance the understanding of ERP in a broader context. It also resolves some controversies that appear in the literature concerning the relationship between ERP and differentiation strategies and low cost strategies as well as quality and innovation performance. The empirical data for this study was drawn from a survey of 53 enterprises from East Java. The analysis was conducted using structural equation modeling (SEM) with software Amos 16 start technique by examining two competing models that represent full. The findings indicate that adoption ERP is positively and significantly related to low cost strategy and not significantly to differentiation strategy. The implication is that ERP needs to be complemented by other resources to more effectively realize the strategy in achieving a high level of performance.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2010-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18081
10.9744/pemasaran.4.1.pp. 11-15
 
Source Jurnal Manajemen Pemasaran; Vol 4, No 1 (2009): APRIL 2009; pp. 11-15
2597-615X
1907-235X
 
Language eng
 
Relation http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18081/17989
 
Coverage —
—
—