Since 2014
THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA
Jurnal Manajemen Pemasaran
View Archive Info| Field | Value | |
| Title |
THE STRENGTHENING RELATIONSHIP OUTCOME STRATEGY IN RETAIL BUSINESS IN INDONESIA
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| Creator |
Utami, Chr. Whidya
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| Subject |
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relationship marketing, retail business, customer retention, customer loyalty, relationship effort, relationship outcomes |
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| Description |
Retail Business covers an activity that involves the sale of goods to customers for their own use rather than to shops. High competition and customers’ retention effort have motivated retailers in seeking a strategy to win the competition. The aims of this paper are: (1) how to implement relationship marketing in retail business in Indonesia, (2) how to implement strengthening relationship outcome strategy in retail business through communication, preferential treatment, personalization, and rewarding. Through communication, preferential treatment, personalization, and rewarding, it is expected to be able to create a long term and continuous relationship.
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| Publisher |
Institute of Research and Community Outreach - Petra Christian University
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| Contributor |
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| Date |
2010-12-20
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18078
10.9744/pemasaran.3.1.pp. 26-34 |
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| Source |
Jurnal Manajemen Pemasaran; Vol 3, No 1 (2008): APRIL 2008; pp. 26-34
2597-615X 1907-235X |
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| Language |
eng
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| Relation |
http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18078/17986
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| Coverage |
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