Record Details

KIAT-KIAT EKSPANSI GLOBAL STARBUCKS

Jurnal Manajemen Pemasaran

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Field Value
 
Title KIAT-KIAT EKSPANSI GLOBAL STARBUCKS
 
Creator Andreani, Fransisca
 
Subject —
managerial communication, marketing communication, organizational communication.
 
Description This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. The paper also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance. An integrative framework and a detailed summary table are provided. Three categories of determinants, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified. Future research directions are also offered. The compendium of determinants and consequences of Corporate Communication Management can be used by corporate communication practitioners to segment and target stakeholders.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2010-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18077
10.9744/pemasaran.3.1.pp. 19-25
 
Source Jurnal Manajemen Pemasaran; Vol 3, No 1 (2008): APRIL 2008; pp. 19-25
2597-615X
1907-235X
 
Language eng
 
Relation http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18077/17985
 
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