Record Details

RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR

Jurnal Manajemen Pemasaran

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Title RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR
 
Creator Mohamad, Bahtiar
Bakar, Hassan Abu
Rahman, Nik Adzrieman Abdul
 
Subject —
identity, image, reputation, corporate communication, marketing communication
 
Description Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients. Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector. Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation. It reveals that there is significant positive relationship between corporate identity and corporate reputation.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2009-03-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006
10.9744/pemasaran.2.2.
 
Source Jurnal Manajemen Pemasaran; Vol 2, No 2 (2007): OCTOBER 2007
2597-615X
1907-235X
 
Language eng
 
Relation http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006/16985
 
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