Record Details

Business Resources and Capabilities as Drivers Of Environmental Strategy: A Case Study of The Nigerian Tourism Development Corporation (NTDC)

The Journal of Accounting and Management

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Field Value
 
Title Business Resources and Capabilities as Drivers Of Environmental Strategy: A Case Study of The Nigerian Tourism Development Corporation (NTDC)
 
Creator Ogunkoya, Olufemi Adewale; Olabisi onabanjo University
Olufemi, Ogunkoya
 
Subject NTDC, Environmental Marketing;Capabilities; Resources-Base View; Hotel; Ecology
 
Description This paper is a case study that investigates the activities of the Nigerian Tourism Development Corporation (NTDC) in relation to the environmental marketing strategies of hotels in the Nigerian hospitality industry. Specifically, it studies the relationship between resources and capabilities as drivers of the environmental marketing strategy of hotels. Building on the resources-base view, this study explains the drivers and outcomes of environmentally friendly marketing strategies in the Nigeria hotel services. It is a survey research design in which data that were collected from 152 hotels personnel reveals that possessing sufficient physical and financial resources is an instrument towards achieving effective green marketing strategies. Furthermore, the study confirms that there is a significant effect of environmental marketing strategy on the competitive advantage level in the hospitality industry
 
Publisher The Journal of Accounting and Management
 
Contributor —
 
Date 2015-11-25
 
Type Peer-reviewed Article
 
Format application/pdf
text/html
 
Identifier http://journals.univ-danubius.ro/index.php/jam/article/view/2883
 
Source The Journal of Accounting and Management; Vol 5, No 2 (2015): JAM
 
Language en
 
Rights The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.