Record Details

Service quality factors affecting purchase intention of life insurance products

Journal of Insurance and Financial Management

View Archive Info
 
 
Field Value
 
Title Service quality factors affecting purchase intention of life insurance products
 
Creator Chimedtseren, Enkhjargal
Safari, Meysam
 
Description This paper investigates the service quality factors affecting purchase intention of life insurance products of the customers. Despite of rapid growth of economy and attractive significant development, life insurance industry still faces challenges improving its growth. In order to improve service quality, there is a need to improve service design and delivery of service. As sample frame, personal administered survey questionnaire with non-probability sampling technique with the total of 215 samples comprising insurance customers as unit of analysis were targeted to investigate their purchase intention towards life insurance products. The finding of the structural model it was revealed that lack of problem solving skills and tangibility are the main issue of service quality towards increasing customer satisfaction. From the validation of the framework, it is obvious to make sure that all the quality functions must be in accordance with increasing competitive advantage along with in line with the organizational objectives.
 
Publisher Journal of Insurance and Financial Management
 
Contributor —
 
Date 2016-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal-of-insurance-and-financial-management.com/index.php/JIFM/article/view/5
 
Source Journal of Insurance and Financial Management; Vol 1, No 1 (2016): Journal of Insurance and Financial Management
2371-2112
 
Language eng
 
Relation https://journal-of-insurance-and-financial-management.com/index.php/JIFM/article/view/5/3
 
Rights Copyright (c) 2016 Enkhjargal Chimedtseren, Meysam Safari