Record Details

GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE

Studies and Scientific Researches: Economics Edition

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Field Value
 
Title GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE
 
Creator Nichifor, Bogdan
 
Subject advertising; expenditures; markets; agencies; revenues
M37
 
Description Advertising as a form of impersonal communication aimed at a wide and diffuse audience, is the ideal tool to promote products targeting large markets in which consumers are not strong differentiated in terms motivations, preferences, attitudes, etc. Currently, in the global advertising market we can find extremely powerful organizations whose work often exceeds local and even regional economic sphere. From simple expertise in advertising, these organizations have expanded their services to a growing number of communication tools, organizing their activity to better respond to client’s requirements. These kind of advertising organizations alongside global advertisers are the key factors in the dynamics of this market. This article focuses on presenting some data regarding global expenditure in advertising, establishing as reference points the years 2002 and 2012. Moreover, we concentrated on expenditures by regions and advertisers, and on revenues obtained by advertising organizations and advertising networks, starting from official data provided by Advertising Age and Euromonitor.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2014-12-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://sceco.ub.ro/index.php/SCECO/article/view/281
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 20 (2014)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 20 (2014)
2344-1321
2066-561X
 
Language eng
 
Relation http://sceco.ub.ro/index.php/SCECO/article/view/281/279