Record Details

FUNDAMENTAL ASPECTS OF COMMUNICATION MANAGEMENT, IN THE CASE OF PUBLIC ADMINISTRATION

Studies and Scientific Researches: Economics Edition

View Archive Info
 
 
Field Value
 
Title FUNDAMENTAL ASPECTS OF COMMUNICATION MANAGEMENT, IN THE CASE OF PUBLIC ADMINISTRATION
 
Creator Pocovnicu, Dorian
 
Subject communication management; efficiency of communication process; institutional communication; organizational culture; ICT; public services
M31; M38
 
Description Efficient communication is one the most important instruments used for the purpose of generating change inside and outside an organization. It can contribute to adjusting attitudes and the manner of approaching the present and future challenges and to changing behavioral patterns. The mission and the objectives of organizational communication are highly interrelated with organizational change and environment characteristics, in which the organization functions. The communication performed by the public administration institution outside is an institutional communication, extra-organizational, which presents the following purposes: strengthening its image, stimulating an environment of trust and affinity from the citizens (Kotler & Lee, 2007). We are of opinion that the management of communication performed by a public administration institution features three fundamental aspects, relevant for institutional communicators when designing and managing the institutional communication: communication efficiency, communication process and the implications of the new information and communication technologies (ICT) for this process.
 
Publisher Vasile Alecsandri University of Bacau
 
Contributor —
 
Date 2014-07-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://sceco.ub.ro/index.php/SCECO/article/view/262
 
Source STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 19 (2014)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 19 (2014)
2344-1321
2066-561X
 
Language eng
 
Relation http://sceco.ub.ro/index.php/SCECO/article/view/262/247