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Market orientation – a pertinent solution in reevaluating traditional marketing
Studies and Scientific Researches: Economics Edition
View Archive Info| Field | Value | |
| Title |
Market orientation – a pertinent solution in reevaluating traditional marketing
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| Creator |
Zait, Luminita
Timiras, Laura Nichifor, Bogdan |
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| Subject |
Marketing; market orientation; evaluating methods
M30; M31 |
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| Description |
This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
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| Publisher |
Vasile Alecsandri University of Bacau
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| Contributor |
—
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| Date |
2010-12-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.sceco.ub.ro/index.php/SCECO/article/view/170
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 15 (2010)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 15 (2010) 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://www.sceco.ub.ro/index.php/SCECO/article/view/170/170
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