Since 2014
Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel)
Binus Business Review
View Archive Info| Field | Value | |
| Title |
Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel)
|
|
| Creator |
Wandrial, Son; Bina Nusantara University
Sriwardiningsih, Enggal; Bina Nusantara University |
|
| Subject |
—
strategic management, 7-Eleven, industry case analysis — |
|
| Description |
7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable. Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus onopening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workersa convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya offer for future expansion opportunities. The objective of this article is to describe the competitive condition in convenience store industries using Porter’s Five Forces model. Although the competition is fierce andunfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia.
|
|
| Publisher |
Bina Nusantara University
|
|
| Contributor |
—
|
|
| Date |
2013-05-31
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
|
| Format |
inode/x-empty
|
|
| Identifier |
http://journal.binus.ac.id/index.php/BBR/article/view/1169
10.21512/bbr.v4i1.1169 |
|
| Source |
Binus Business Review; Vol 4, No 1 (2013): Binus Business Review; 379-388
2476-9053 2087-1228 |
|
| Language |
eng
|
|
| Relation |
http://journal.binus.ac.id/index.php/BBR/article/view/1169/1036
|
|
| Coverage |
—
— — |
|
| Rights |
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University as publisher of the journal.Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Binus Business Review and Research and Technology Transfer (RTTO) Bina Nusantara University.Binus Business Review and Research and Technology Transfer Office Bina Nusantara University, the Editors and the reviewer make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Binus Business Review are sole and exclusive responsibility of their respective authors and advertisers. USER RIGHTS All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows:• Creative Commons Attribution (CC-BY)• Creative Commons Attribution-Share alike (CC BY-SA)
|
|