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PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

Jurnal Ekonomi MODERNISASI

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Title PENGARUH SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MINUMAN MEREK AQUA BERKAITAN DENGAN PENERAPAN PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)
 
Creator Sarwoko, Endi
Churiyah, Madziatul
 
Subject Consumers’ attitude, Corporate Social Responsibility (CSR), Purchase decision
 
Description This research was purposed to explain the influence of consumers’ attitude toward their decision to purchase related to the application of CSR program. Consumers’ attitude toward the application of CSR program done by Aqua. Has been observed over cognitive and affective component. Analysis technique their used was in this research multiple regression technique analysis. The result of this research concluded that consumer had a positive attitude toward the application of Aqua CSR program. From this research, it could be proved that consumers’ attitude related to the application of CSR program significant effect toward consumers’ purchase decision
 
Publisher Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang
 
Contributor —
 
Date 2007-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931
10.21067/jem.v3i2.931
 
Source Jurnal Ekonomi MODERNISASI; Vol 3, No 2 (2007): Juni; 147-164
Jurnal Ekonomi MODERNISASI; Vol 3, No 2 (2007): Juni; 147-164
2502-4078
0216-373X
 
Language eng
 
Relation http://ejournal.unikama.ac.id/index.php/JEKO/article/view/931/713
 
Rights This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.