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ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA MAHASISWA SE-MALANG RAYA

Jurnal Ekonomi MODERNISASI

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Title ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR PADA MAHASISWA SE-MALANG RAYA
 
Creator Asna, Asna
 
Subject consumer behavior, customer purcase decision, motorcycle
 
Description The development of motor vehicle industries especially motorcycle industries is an interesting phenomenon. Since the economic of Indonesia was declined, motorcyle industries indicated the improvment of sales. This research is trying to see the impact of the stimulus towards the customer purchase decision, when they buy motorcyle. It was sutdy on the University sudents  in Malang. The customer behavior is studied from the factors influencing that behavior, such as social, personal, psychological and cultural factors, whereas the customer purchase decision is studied from the decision making process, which is decided into fully planned purchases. The result of the research, which is taken from 100 respondents, shows that cultural, psychological and factors have positive influences sifnificantly towards the customer purchase decision. Whereas, from social and personal factors, it has no influences on the customer purchase decision.
 
Publisher Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang
 
Contributor —
 
Date 2010-06-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ejournal.unikama.ac.id/index.php/JEKO/article/view/35
10.21067/jem.v6i2.35
 
Source Jurnal Ekonomi MODERNISASI; Vol 6, No 2 (2010): Juni; 130-139
Jurnal Ekonomi MODERNISASI; Vol 6, No 2 (2010): Juni; 130-139
2502-4078
0216-373X
 
Language eng
 
Relation http://ejournal.unikama.ac.id/index.php/JEKO/article/view/35/621
 
Rights This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.